The Buzz About SEO

SEO or Search Engine Optimization is a much buzzed about word these days with everyone knowing they need it, but not everyone knowing how to go about it. I recently performed a mere 2 hours of work on Studio3Music.com to make it more search friendly and was amazed at the outcome.

Studio3Music is a Kindermusik studio with multiple locations in the Seattle area. We wanted people looking for Kindermusikt to find Studio3. I referenced this article about SEO in wordpress and made the following changes to achieve #2 google ranking. Note that this is second only to Kindermusik International themselves!

Changed permalinks structure

Added appropriate meta descriptions and keywords in head

Added an invisible bit of text on the front page to describe the site and be more searchable by search engines

Added appropriate heading tags to denote important content titles

You may be saying, “No duh, that’s just common sense web design.” Or you may saying, “I have no clue what you are talking about, but #2 sounds good to me.” Either way, it goes to show that a website powered by WordPress can be a powerful tool to catch your audience online.

I should also note that these rankings are also influenced by Studio3′s prolific blogging and dedicated client base who provide backlinks, etc.

Tags: fourten creative, graphic design, scott bothel, seattle, SEO, web design, wordpress

Posted on Thursday, November 20th in Uncategorized, news.