Making Converts with WordPress – 6 Reasons to Migrate Your Site to WordPress

WordPress has been gaining popularity over the past couple years due to the success of WordPress.com, improvements to the software by its active development community and the proliferation of free templates and plugins which extend the functionality of WordPress from ‘blogging software’ to a robust content management system with social media smarts.

That is no news to many, but I still get people wanting to know whether it’s worth moving from their existing html/php website managed by their existing web person. My totally impartial response is, ‘heck yes!’ So I offer you 6 reasons to migrate your existing website to WordPress with a custom template.

#1 Lower your costs

The typical WordPress capable hosting package with a shared hosting provider like Bluehost.com will run you $4-$8 per month now. What are you currently paying? Just a couple years back $30/month was pretty standard and I routinely find small companies running small websites paying in excess of $100/month for hosting and ‘services’ from their host. With WordPress, many hosting providers know exactly what you need and offer excellent support if something goes wonky on you.

#2 Remove the middle-man

I realize I’m always sabotaging my business by pointing this out, but with WordPress, you don’t need to pay a ‘webmaster’ to make updates and enhancements to your website. Be the master of your own domain quite literally and you’ll likely save hundreds if not thousands of dollars each year. Learning WordPress is easy and made even easier by the proliferation of training materials online and in bookstores.

#3 Unleash your content

One of the basic features of WordPress is the blog capability. What you need to know about blog content with WordPress is that it provides a way to serialize content for distribution via RSS. What the what you say? Every blog post can be made available for re-publishing through automatic and user-controlled methods like Facebook, Twitter, (a million different bookmarking services), feed readers, email distribution methods, etc. If you are a business person, you’ll appreciate that this greatly improves your reach to new audiences with very little investment or effort.

#4 Search engines love it!

Whether you use plugins, built in template options or just WordPress’ stock permalinks options, your website will become more friendly to search engines without the multi-thousand dollar investment in an SEO professional (geez, I know how to kill my business…). WordPress allows you to control url’s, heading tags, page titles and (with plugins) meta keywords and descriptions. This makes your site more likely to be found by people performing related searches.

By the way, I blogged on SEO for WordPress here. Have a read!

#5 WordPress got social skillz

Have you seen some of the rockin plugins for Facebook and Twitter interaction lately? If not, you’re missing an opportunity to foster the development of a social community around your brand, service, or website/blog. Stronger social connection result in greater brand loyalty. If you’re  in the market to seamlessly integrate social media outlets with your website, WordPress makes it easy.

#6 The cool kids are doing it

WordPress.org reports over 3 million people have upgraded to WordPress 3.0. And think of all the people who haven’t upgraded yet! WordPress is used by such companies as Pepsi, People Magazine, UPS, Nikon, VW, Best Buy, Ford… If it’s good enough for Fortune 500 companies, I think you’ll be ok too!

So, if I’ve convinced you, why not request to migrate your site today? FourTen Creative can replicate the design of your existing site with a custom wordpress template.

Posted on Tuesday, July 6th in news.