What are the most important elements of school websites? After working with many schools, from pre-k to college, I have learned that every school has unique needs, but some features…
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As COVID-19 slows down and closes the doors of some businesses, good business wisdom says to double down on marketing and growth strategies while you have the bandwidth and the…
Businesses, schools, non-profits, and families are adjusting to the new the realities of a world with COVID-19. Many businesses have already lost the battle due to restrictions on how they…
Every organization needs to learn how to tell their story well in order to bring others along in their journey. This means you have a more engaged audience when you…
Being a small business owner means you wear many hats. That being the case, the role of marketing guru often gets left behind for more pressing matters like keeping the…
Small business owners are a busy bunch of folks who have better things to think about than the confusing details of internet marketing. But while these folks focus rightly on…
Forming an effective positioning statement for marketing requires ninja-like simplicity and a focus on the true benefit your company, service, or product brings to your customers. Are you up to…
Most small businesses and even non-profits know they need to be on Social Media these days. Businesses often need a clear picture of social media best practices to know where…
Follow along with these slides. You are likely someone who takes great pride in what you do. You work hard, have built a business, a client base, and a product…
A common question I get from potential clients is whether or not they should move their website from one host to another or from one platform to another. Each move…
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