When a new marketing director, development director, or communications manager takes the helm at an organization, they take stock of their digital assets and it’s easy to conclude that it’s…
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WordPress websites need regular maintenance. That doesn’t mean they need oil changes, or even theme changes to accomplish this. What is does mean is that the Open Source ecosystem that…
What are the most important elements of school websites? After working with many schools, from pre-k to college, I have learned that every school has unique needs, but some features…
As COVID-19 slows down and closes the doors of some businesses, good business wisdom says to double down on marketing and growth strategies while you have the bandwidth and the…
Businesses, schools, non-profits, and families are adjusting to the new the realities of a world with COVID-19. Many businesses have already lost the battle due to restrictions on how they…
Every organization needs to learn how to tell their story well in order to bring others along in their journey. This means you have a more engaged audience when you…
Being a small business owner means you wear many hats. That being the case, the role of marketing guru often gets left behind for more pressing matters like keeping the…
Small business owners are a busy bunch of folks who have better things to think about than the confusing details of internet marketing. But while these folks focus rightly on…
Forming an effective positioning statement for marketing requires ninja-like simplicity and a focus on the true benefit your company, service, or product brings to your customers. Are you up to…
Most small businesses and even non-profits know they need to be on Social Media these days. Businesses often need a clear picture of social media best practices to know where…
Follow along with these slides. You are likely someone who takes great pride in what you do. You work hard, have built a business, a client base, and a product…
A common question I get from potential clients is whether or not they should move their website from one host to another or from one platform to another. Each move…
WordPress and any other website platform offers support for a secure connection through HTTPS. That means the little padlock in your browser turns green or yellow in order to give…
Personal Branding is nothing new. Savvy professionals have always managed their appearance, their reputation, and their first impressions. From the Suit and Tie to your Elevator Pitch, having a clear…
Content Marketing has been touted as one of the best new channels for client acquisition, brand awareness, and networking in the new Social Media Age. Everyone knows they should be…
Every project I work on requires hosting…no brainer, huh? But selecting the appropriate host for a given project and client is more complicated that you’d think. Every client has…
Congratulations on your awesome website! I mean, you spent a lot of time and/or money on it, right? It shows! Now, you must be wondering how to drive traffic to…
Creating a brand image is a tricky thing. Some businesses spend very little time thinking about how they are perceived, yet find great success. Some businesses spend ridiculous amounts of…
Choosing a WordPress theme for your business is a deceptively easy task. So many themes will show you beautiful examples of websites built with their software. Often the final product…
Most businesses understand the need to be active in Social Media these days. You may even have an internal resource excited to rock the social media landscape for you. To…
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