Branding

Forming an effective positioning statement for marketing requires ninja-like simplicity and a focus on the true benefit your company, service, or product brings to your customers. Are you up to…

Follow along with these slides. You are likely someone who takes great pride in what you do. You work hard, have built a business, a client base, and a product…

Creating a brand image is a tricky thing. Some businesses spend very little time thinking about how they are perceived, yet find great success. Some businesses spend ridiculous amounts of…

What’s in a name? A first impression, a statement of values, and inspiring vision, a description of what to expect from your business—these are all possible results of a name…

  Any branding project begins with tasks of defining who and what a business is about. This can be the hardest task for a business owner since the business is…

  Much of digital marketing comes down to a motivation of being seen or fund on the internet. You want the name of your company to be the first that…

  I have come recently to believe that the difference between businesses that last and those that don’t is this: Documentation. I know, I know, I’m being overly simplistic, but…