When a new marketing director, development director, or communications manager takes the helm at an organization, they take stock of their digital assets and it’s easy to conclude that it’s…
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What are the most important elements of school websites? After working with many schools, from pre-k to college, I have learned that every school has unique needs, but some features…
As COVID-19 slows down and closes the doors of some businesses, good business wisdom says to double down on marketing and growth strategies while you have the bandwidth and the…
Businesses, schools, non-profits, and families are adjusting to the new the realities of a world with COVID-19. Many businesses have already lost the battle due to restrictions on how they…
Every organization needs to learn how to tell their story well in order to bring others along in their journey. This means you have a more engaged audience when you…
Being a small business owner means you wear many hats. That being the case, the role of marketing guru often gets left behind for more pressing matters like keeping the…
Small business owners are a busy bunch of folks who have better things to think about than the confusing details of internet marketing. But while these folks focus rightly on…
Most small businesses and even non-profits know they need to be on Social Media these days. Businesses often need a clear picture of social media best practices to know where…
Content Marketing has been touted as one of the best new channels for client acquisition, brand awareness, and networking in the new Social Media Age. Everyone knows they should be…
Congratulations on your awesome website! I mean, you spent a lot of time and/or money on it, right? It shows! Now, you must be wondering how to drive traffic to…
Most businesses understand the need to be active in Social Media these days. You may even have an internal resource excited to rock the social media landscape for you. To…
How fast is your website? Is there a difference between a 3-second and a 2-second load time? How much might that difference cost you? These days, load time contributes to…
The Digital Marketing landscape continues to change at a rapid rate. Keeping up with each technological change or trend seems difficult if not impossible. As a business owner, you have…
Marketers and Sales professionals have depended on the concept of a marketing funnel to visualize the customer journey for years. The general concepts focuses on taking a broad audience from…
Many clients come to me in the midst of a website project to ask how best to add Social Media features to their business website. The truth is, there are…
A tongue-in-cheek guide for those who wish to dominate the web. Ultimate Guides are all the rage these days. The goal: write a blog post of great value and excellent…
Social Media Marketing is all the rage, but not everyone is approaching the task in the same manner. Some seek to build a brand reputation through engaging content, and others…
I wanted to share with you a great infographic with social media tips to get your started on multiple platforms. Most usefully, it covers social media image sizes in this…
Mailchimp is an amazing tool for email marketing that puts enterprise class functions in the hands of small business owners. The trick, as with most marketing tools, is knowing how…
With so many articles, tweets, and advertisements claiming to help you reach mobile users, it has become more important than ever to know if your website is mobile friendly. But…
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