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News

Sep 01
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The Digital Marketing Funnel

By Scott Bothel Digital Marketing, News, Social Media

Marketers and Sales professionals have depended on the concept of a marketing funnel to visualize the customer journey for years. The general concepts focuses on taking a broad audience from…

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Jul 20
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Add Social Media to Your Business Website

By Scott Bothel Digital Marketing, News, Social Media

Many clients come to me in the midst of a website project to ask how best to add Social Media features to their business website. The truth is, there are…

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Jun 22
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The Ultimate Guide To Writing the Ultimate Guide

By Scott Bothel Digital Marketing, News, Search Engine Optimization, Social Media

A tongue-in-cheek guide for those who wish to dominate the web. Ultimate Guides are all the rage these days. The goal: write a blog post of great value and excellent…

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May 26
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4 Elements of Social Media Marketing

By Scott Bothel Digital Marketing, News, Social Media

Social Media Marketing is all the rage, but not everyone is approaching the task in the same manner. Some seek to build a brand reputation through engaging content, and others…

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May 23
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Infographic: Social Media Tips

By Scott Bothel Digital Marketing, News

I wanted to share with you a great infographic with social media tips to get your started on multiple platforms. Most usefully, it covers social media image sizes in this…

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May 15
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4 Easy Tips for Mailchimp Automation

By Scott Bothel Digital Marketing, News

Mailchimp is an amazing tool for email marketing that puts enterprise class functions in the hands of small business owners. The trick, as with most marketing tools, is knowing how…

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May 09
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How do I use keywords in my website?

By Scott Bothel News, Search Engine Optimization

When search engines first ruled the internet, everyone was crazy about ‘keywords’. Keywords, or ‘meta keywords’ were a string of topics or phrases that you wanted people to find your…

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Apr 22
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Is My Website Mobile Friendly?

How do I know if my website is mobile friendly?

By Scott Bothel Digital Marketing, News, Web Design

With so many articles, tweets, and advertisements claiming to help you reach mobile users, it has become more important than ever to know if your website is mobile friendly. But…

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Apr 14
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Small Business Get Found Online

3 Ways for Small Businesses to Get Found Online

By Scott Bothel News

It’s tough being a small fish in a big pond. Getting found online as a small business can be an out-sized task, but there are ways to leverage your strengths…

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Apr 08
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Where can I find pictures for my website?

By Scott Bothel News

This is an update to a previous article, “Sourcing Images for Blog Posts Without Breaking the Law.” I often answer this question in the midst of web projects and have…

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Apr 01
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How to Name a New Business

By Scott Bothel Branding, News

What’s in a name? A first impression, a statement of values, and inspiring vision, a description of what to expect from your business—these are all possible results of a name…

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Mar 30
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Can I run WordPress on Digital Ocean?

By Scott Bothel News, WordPress

If you have been stuck on shared hosting for a while and your WordPress website performance has suffered due to inconsistent server response times, it is likely that a move…

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Mar 24
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How can I make WordPress load faster? WPEngine Feature

By Scott Bothel News

Yes, this is totally an advertisement, but only because it’s been a major issue for my clients with higher demands on their WordPress websites. So often, we build a brand…

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Feb 11
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3 Ways All Businesses Can Get Started With E-Commerce

By Scott Bothel News

  The world of e-commerce is the modern sales world allowing consumers to make decisions online in their own time. Many businesses assume e-commerce isn’t for them because they have…

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Feb 09
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5 Ways to Know You Need Custom WordPress Development

By Scott Bothel News

  WordPress is quite the Swiss Army Knife of website tools. With all of the available plugins, themes, hosting plans, and developers out there, more and more people are turning…

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Feb 02
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hashtag marketing

Hashtags As Marketing Channels – A #Bookstagram Study

By Scott Bothel News

  I was recently exposed to a great case study in the world of social media marketing and hashtag marketing in particular. Hashtags so often seem forced and useless in…

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Feb 01
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3 Questions to Define Your Service Business

By Scott Bothel Branding, News

  Any branding project begins with tasks of defining who and what a business is about. This can be the hardest task for a business owner since the business is…

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Jan 25
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Measuring Brand Awareness

By Scott Bothel Branding, News

  Much of digital marketing comes down to a motivation of being seen or fund on the internet. You want the name of your company to be the first that…

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Jan 20
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(You Need Some) Strong Password Tips

By Scott Bothel News

  Bor-ing. That’s what a blog post about password strength is, just plain boring. But please pay attention because you might be making some serious mistakes in your passwords and…

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Dec 17
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How often should I update my website?

By Scott Bothel News

  Find yourself asking ‘How often should I update my website?’ Well, I’m here to help. The answer: Constantly. There you go, thanks for reading! Just kidding, let’s dig deeper…

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From the Blog

  • 7 Essential Features of School Websites
  • No Cost Marketing Ideas for Your Small Business
  • Adapting Your Small Business to New Realities
  • Promoting Your Non-Profit Online in 7 Steps

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