How fast is your website? Is there a difference between a 3-second and a 2-second load time? How much might that difference cost you? These days, load time contributes to…
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The Digital Marketing landscape continues to change at a rapid rate. Keeping up with each technological change or trend seems difficult if not impossible. As a business owner, you have…
Marketers and Sales professionals have depended on the concept of a marketing funnel to visualize the customer journey for years. The general concepts focuses on taking a broad audience from…
Many clients come to me in the midst of a website project to ask how best to add Social Media features to their business website. The truth is, there are…
A tongue-in-cheek guide for those who wish to dominate the web. Ultimate Guides are all the rage these days. The goal: write a blog post of great value and excellent…
Social Media Marketing is all the rage, but not everyone is approaching the task in the same manner. Some seek to build a brand reputation through engaging content, and others…
I wanted to share with you a great infographic with social media tips to get your started on multiple platforms. Most usefully, it covers social media image sizes in this…
Mailchimp is an amazing tool for email marketing that puts enterprise class functions in the hands of small business owners. The trick, as with most marketing tools, is knowing how…
When search engines first ruled the internet, everyone was crazy about ‘keywords’. Keywords, or ‘meta keywords’ were a string of topics or phrases that you wanted people to find your…
With so many articles, tweets, and advertisements claiming to help you reach mobile users, it has become more important than ever to know if your website is mobile friendly. But…
It’s tough being a small fish in a big pond. Getting found online as a small business can be an out-sized task, but there are ways to leverage your strengths…
This is an update to a previous article, “Sourcing Images for Blog Posts Without Breaking the Law.” I often answer this question in the midst of web projects and have…
What’s in a name? A first impression, a statement of values, and inspiring vision, a description of what to expect from your business—these are all possible results of a name…
If you have been stuck on shared hosting for a while and your WordPress website performance has suffered due to inconsistent server response times, it is likely that a move…
Yes, this is totally an advertisement, but only because it’s been a major issue for my clients with higher demands on their WordPress websites. So often, we build a brand…
The world of e-commerce is the modern sales world allowing consumers to make decisions online in their own time. Many businesses assume e-commerce isn’t for them because they have…
WordPress is quite the Swiss Army Knife of website tools. With all of the available plugins, themes, hosting plans, and developers out there, more and more people are turning…
I was recently exposed to a great case study in the world of social media marketing and hashtag marketing in particular. Hashtags so often seem forced and useless in…
Any branding project begins with tasks of defining who and what a business is about. This can be the hardest task for a business owner since the business is…
Much of digital marketing comes down to a motivation of being seen or fund on the internet. You want the name of your company to be the first that…
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