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News

Dec 10
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Paid, Owned, Earned, Leased In Digital Marketing

By Scott Bothel News

  A common lens for viewing the different types of digital marketing properties and assets is the P/O/E or Paid, Owned, and Earned differentiation. In this post I want to…

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Dec 02
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The Power of Documentation

By Scott Bothel Branding, News

  I have come recently to believe that the difference between businesses that last and those that don’t is this: Documentation. I know, I know, I’m being overly simplistic, but…

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Nov 22
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Your website should grow a beard.

By Scott Bothel News

  Your website is lacking some essential signs of virility and maturity. That’s right, your website needs a beard. Why? Aside from the clear trendy nature of beards and the…

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Nov 16
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Move WordPress Site to New Domain Using WP Migrate DB

By Scott Bothel News

AKA 5 Steps to a New You Domain Name This post is an answer to multiple client and colleague questions about how to move a WordPress site to a new…

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Oct 20
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What makes a custom website anyway?

By Scott Bothel News

  In the modern world of WordPress websites and premium templates, the term ‘custom’ becoming harder and harder to define. Obviously, you have your choice in the market for cheaply…

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Jan 14
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Learn WordPress with Free Tutorial Videos

By Scott Bothel LogikTheme Support Posts, News, WPLogik Theme Support Posts

  The great folks over at Tuts+ have revamped their introduction to WordPress videos, previously known as WordPress 101. These videos provide a great general introduction to what WordPress is…

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Jun 26
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Creating Brand Trust in the Church

By Scott Bothel News

“Trust creation is a fundamental goal of brand design” – Marty Neumeier Branding is central to the responsibilities of any communication manager in an organization. And in a non-profit environment,…

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Jun 01
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Free Standards Compliant Facebook and Twitter Icons

By Scott Bothel News

Enough people asked for standards compliant icons, I thought I would post some here. If you are looking to be standards compliant in your Facebook and Twitter icon usage, be…

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Jan 03
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Multi-Domain Search Engine Marketing with WordPress Multisite

By Scott Bothel News

Wow, that title is a mouthful, but what you’ll actually learn here is that a broad Search engine Marketing campaign can be simplified by centralizing your website management with a…

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Nov 10
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Facebook for Real Estate Agents Seminar Notes

By Scott Bothel News

I recently had the privilege of speaking to the folks at RE/Max All City in Burien, WA about integrating their online presence with Facebook. The goals of the presentation were…

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Jul 29
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Before You Say A Thing – What to communicate about your business or non-profit

By Scott Bothel News

Many website projects I encounter put the cart before the proverbial horse by starting with a list of features and functionality but very little content. Content creation can be the…

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May 10
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Search Engine Optimization (SEO) Basics For WordPress Users – Pt 3 Keyword Strategy

By Scott Bothel News

Part 3 of a 3-part series on Search Engine Optimization for WordPress Users. This tutorial seeks to cover the broad picture of SEO practices and some specific application for WordPress…

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May 06
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Search Engine Optimization (SEO) Basics For WordPress Users – Pt 2 On-Page Elements

By Scott Bothel News

Part 2 of a 3-part series on Search Engine Optimization for WordPress Users. This tutorial seeks to cover the broad picture of SEO practices and some specific application for WordPress…

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May 04
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Search Engine Optimization (SEO) Basics for WordPress Users – pt 1 PageRank

By Scott Bothel News

Part 1 of a 3-part series on Search Engine Optimization for WordPress Users. This tutorial seeks to cover the broad picture of SEO practices and some specific application for WordPress…

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Apr 27
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Free Facebook Icons – ‘Like Us’ and ‘Find Us’

By Scott Bothel News

In celebration of Facebook’s replacement of ‘Become of Fan’ with the wonderfully ambiguous ‘Like’ FourTen Creative decided to give out some freebies. Use these icons to drive people to your…

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Apr 21
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Get Your Non-Profit Online: Pt 3 – Driving Traffic to Your Site

By Scott Bothel News

This post continues the Get Your Non-Profit Online for under $125 series. Start here. Now that your site is up and running, you might be wondering, “Why isn’t anyone visiting my…

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Mar 26
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Get Your Non-Profit Online: Pt 2 – Configuring WordPress

By Scott Bothel News

This post continues the Get Your Non-Profit Online for under $125 series. Start here. Step #1 Website (part 2) Well, by now you have secured a domain name, set up hosting,…

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Mar 01
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Get Your Non-Profit Online for under $125

By Scott Bothel News

This post will be the first in a series focused on getting non-profits with limited resources online. Check back for future posts. The Online Imperative Many non-profits work in the…

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Jan 08
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Designing for Kids and Business Owners – A Kindermusik Case Study

By Scott Bothel News

(Updated 03/2011) I have been fortunate to work with some of the nicest people in the world: Kindermusik educators. Kindermusik is a music and movement class offered for young children…

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Dec 22
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3 Ways to Listen to your Customers Through Social Media

By Scott Bothel News

By now, I hope you are convinced that every business (with very few exceptions) can benefit from engaging in Social Media. If you are convinced, you are likely still skeptical…

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Recent Posts

  • 7 Essential Features of School Websites
  • No Cost Marketing Ideas for Your Small Business
  • Adapting Your Small Business to New Realities
  • Promoting Your Non-Profit Online in 7 Steps
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From the Blog

  • 7 Essential Features of School Websites
  • No Cost Marketing Ideas for Your Small Business
  • Adapting Your Small Business to New Realities
  • Promoting Your Non-Profit Online in 7 Steps

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