Marketers and Sales professionals have depended on the concept of a marketing funnel to visualize the customer journey for years. The general concepts focuses on taking a broad audience from…
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Many clients come to me in the midst of a website project to ask how best to add Social Media features to their business website. The truth is, there are…
A tongue-in-cheek guide for those who wish to dominate the web. Ultimate Guides are all the rage these days. The goal: write a blog post of great value and excellent…
Social Media Marketing is all the rage, but not everyone is approaching the task in the same manner. Some seek to build a brand reputation through engaging content, and others…
I wanted to share with you a great infographic with social media tips to get your started on multiple platforms. Most usefully, it covers social media image sizes in this…
Mailchimp is an amazing tool for email marketing that puts enterprise class functions in the hands of small business owners. The trick, as with most marketing tools, is knowing how…
When search engines first ruled the internet, everyone was crazy about ‘keywords’. Keywords, or ‘meta keywords’ were a string of topics or phrases that you wanted people to find your…
With so many articles, tweets, and advertisements claiming to help you reach mobile users, it has become more important than ever to know if your website is mobile friendly. But…
It’s tough being a small fish in a big pond. Getting found online as a small business can be an out-sized task, but there are ways to leverage your strengths…
This is an update to a previous article, “Sourcing Images for Blog Posts Without Breaking the Law.” I often answer this question in the midst of web projects and have…
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