A common lens for viewing the different types of digital marketing properties and assets is the P/O/E or Paid, Owned, and Earned differentiation. In this post I want to…
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I have come recently to believe that the difference between businesses that last and those that don’t is this: Documentation. I know, I know, I’m being overly simplistic, but…
Your website is lacking some essential signs of virility and maturity. That’s right, your website needs a beard. Why? Aside from the clear trendy nature of beards and the…
AKA 5 Steps to a New You Domain Name This post is an answer to multiple client and colleague questions about how to move a WordPress site to a new…
In the modern world of WordPress websites and premium templates, the term ‘custom’ becoming harder and harder to define. Obviously, you have your choice in the market for cheaply…
The great folks over at Tuts+ have revamped their introduction to WordPress videos, previously known as WordPress 101. These videos provide a great general introduction to what WordPress is…
“Trust creation is a fundamental goal of brand design” – Marty Neumeier Branding is central to the responsibilities of any communication manager in an organization. And in a non-profit environment,…
Enough people asked for standards compliant icons, I thought I would post some here. If you are looking to be standards compliant in your Facebook and Twitter icon usage, be…
Wow, that title is a mouthful, but what you’ll actually learn here is that a broad Search engine Marketing campaign can be simplified by centralizing your website management with a…
I recently had the privilege of speaking to the folks at RE/Max All City in Burien, WA about integrating their online presence with Facebook. The goals of the presentation were…
Many website projects I encounter put the cart before the proverbial horse by starting with a list of features and functionality but very little content. Content creation can be the…
Part 3 of a 3-part series on Search Engine Optimization for WordPress Users. This tutorial seeks to cover the broad picture of SEO practices and some specific application for WordPress…
Part 2 of a 3-part series on Search Engine Optimization for WordPress Users. This tutorial seeks to cover the broad picture of SEO practices and some specific application for WordPress…
Part 1 of a 3-part series on Search Engine Optimization for WordPress Users. This tutorial seeks to cover the broad picture of SEO practices and some specific application for WordPress…
In celebration of Facebook’s replacement of ‘Become of Fan’ with the wonderfully ambiguous ‘Like’ FourTen Creative decided to give out some freebies. Use these icons to drive people to your…
This post continues the Get Your Non-Profit Online for under $125 series. Start here. Now that your site is up and running, you might be wondering, “Why isn’t anyone visiting my…
This post continues the Get Your Non-Profit Online for under $125 series. Start here. Step #1 Website (part 2) Well, by now you have secured a domain name, set up hosting,…
This post will be the first in a series focused on getting non-profits with limited resources online. Check back for future posts. The Online Imperative Many non-profits work in the…
(Updated 03/2011) I have been fortunate to work with some of the nicest people in the world: Kindermusik educators. Kindermusik is a music and movement class offered for young children…
By now, I hope you are convinced that every business (with very few exceptions) can benefit from engaging in Social Media. If you are convinced, you are likely still skeptical…
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