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Your Name
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Company/Project Name
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Project Overview
What are your primary goals for the design of the website?
What design elements do you want to keep from your current website?
Which elements are you ready to ditch?
Reference Sites
Please provide up to 3 websites you like the look and feel of for reference.
Website 1
Website 2
Website 3
What specifically do you like about these reference sites?
Design Aesthetic
What style of design are you most drawn toward?
Modern, stark layout
Urban, gritty textures
Conservative, corporate clean
Use of Color
Sparse
Few, bright colors
Complex palette
Content background styles
Simple light
Simple dark
Photo backgrounds
Site Layout
What kind of layout do you prefer?
Traditional, multi-column
Modern, single-column
Social media inspired, block layout
Menu Style
Simple, few options
To right of site logo, with drop-downs
Full-width, with drop-downs
Mobile Menu
Scrolling
Limit scrolling with fewer elements
Longer pages with more elements
Which do you prefer to be the focus of your layout?
Strong marketing headlines
Product imagery
Photography
Informative content
What elements do you consider essential to your home page?
For example, large product image, video, explanatory text, calendar of events.
Typography
Serif fonts are like Times New Roman, and Sans-Serif are like Arial
Preferred heading styles
Sans Serif, Light
Sans Serif, Bold
Serif
Non-traditional, fun
Match branding
Preferred body font style
Sans Serif
Serif
Branding
Do you have branding guidelines to follow?
*
Yes
No
Branding Guidelines Document
Max. file size: 256 MB.
Is there a particular application of the branding you would like to see?
For example, repetition of logo colors in headings, use of logo shape to inspire content layout, uses to avoid.
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