Wow, that title is a mouthful, but what you’ll actually learn here is that a broad Search engine Marketing campaign can be simplified by centralizing your website management with a multisite installation of WordPress.
What is WordPress Multisite?
WordPress is a content management system which allows you to manage your web content through a simple browser interface. It is made up of a set of files and MySql database. With that same set of files and same single database you are able to manage not just one domain, but unlimited domains, through one login. That means that you can use one hosting account, one template and one designer, to manage many more websites for much less time and money.
Why so many websites?
When Google overhauled their search algorithm last year, much more weight was given to root level urls with targeted keywords. That means that if you are looking for widget in new york, that newyorkwidgets.com will come up higher (in theory) than companyname.com/widgets/regions/newyork.
And the good news…domain names are cheap. So a company with a normal marketing budget can pick up 10, 20 300, 1000 domain names to target geographic areas or demographic markets based on search keywords.
So what’s the plan?
In order to position oneself for an effective Search Engine Marketing campaign using multiple domains, you only need identify your targeted keywords and demographic markets, purchase your domains, install WordPress in multisite mode, customize a template for use across multiple domains and create content. Don’t miss that content piece! We are assuming that you intend to sell something of VALUE on these websites rather than attempt to manipulate traffic for small change pay-per-click campaigns.